All About Lecturer

The core concept of marketing are

1. Needs, Wants, Demand 

2. Product 

3. Exchange Transaction Relationship 

4. Value Cost Satisfaction 

Needs is the difference between someone actual conditions and their desired conditions, to become the driving forces behind all activities. 

Demand is a measure of the desire that potential consumers have for a product and their ability and willingness to pay for it 

Product is anything that can be offered to a market that might satisfy a want or need
Exchange is the act of obtaining a desired product from someone by offering something in return
Satisfaction is the level of a person felt state resulting from comparing product's perceived performance in relation to the persons's expectation.